Our Advanced Data Profiling service provides you with unique insights into your customer data. This report gives you the ability to develop a detailed understanding of the characteristics of your customers beyond the usual demographics and general profiling available. The general process used to create your bespoke database can be broken down as follows.
We take a selection of your most valuable customers in order to build a profile and get a better understanding of their characteristics.
After cleaning the data, your records are matched to a specially profiled database of over 40m customers in order to identify the most dominant traits based on over 300 variables.
Using this custom made profile, we are able to provide an exclusive bespoke database of new potential customers who you can engage with.
Once we have created your new database, we can provide this to you exclusively on a single or multi-use license basis.